Odd Jobs Media Blog
Practical print marketing ideas for growing businesses
Clear, useful guidance for selecting printed products, planning campaigns, and getting more from every order.
Demystifying Paper Weight: 14pt, 16pt, 100lb, and GSM Explained
Learn how commercial print paper weights work—from points and pounds to GSM—so you can confidently order the right stock for business cards, brochures, and mailers.
Read article
Brochure Design That Captivates and Converts
Learn to design brochures that truly engage your audience. This guide covers strategic planning, effective panel flow, and compelling calls to action for impactful marketing.
Read article
Print-Ready Artwork: Bleeds, Safe Zones, and CMYK Explained
Learn how to prepare your design files for commercial printing to avoid common rejections. This guide covers essential concepts like bleeds, safe zones, and color modes.
Read article
Trifold vs Bifold Brochures: Optimizing for Conversion
Choosing between trifold and bifold brochures impacts how your message is received. This article explores reader behavior, panel layout, and strategic use of each format to maximize marketing impact.
Read article
NFC Business Cards: How They Work, Who Benefits, and Their Limits
Explore NFC business cards: how their tap-to-share technology functions, who can leverage their interactive potential, and the practical considerations before adopting them.
Read article
Choosing Postcard Sizes for Direct Mail Campaigns
Selecting the right postcard size influences campaign effectiveness. This guide examines 4x6, 5.5x8.5, and 6x11 postcards to help you choose the best option for your direct mail goals.
Read article
When Plastic Business Cards Justify Their Cost
Upgrading business cards from paper to PVC is a strategic decision for many small businesses and marketing managers. This article explores the specific scenarios where plastic cards become a financially sound investment.
Read article
EDDM Postcard Design: Avoiding Errors That Reduce Response
Discover common design mistakes that undermine EDDM postcard effectiveness. Learn practical strategies to improve your direct mail campaigns and achieve better results.
Read article
EDDM vs. Targeted Direct Mail: Choosing Your Strategy
Understanding the differences between EDDM and targeted direct mail is crucial for effective marketing. This guide explores cost, targeting, and when each approach offers the best return for small businesses.
Read article
Business Card Finishes: Silk, Matte, and Gloss Compared
Choosing the right business card finish impacts first impressions. This guide compares silk, matte, and gloss options to help you select the ideal finish for your brand and message.
Read article
Business Card Design: Practical Choices for Memorable Cards
Learn practical choices for business card layout, paper stock, and finishing options that ensure your card stands out and avoids the waste bin. Focus on effective design over fleeting trends.
Read article
Rack Card Size & Dimensions: The 4×9 Print and Design Guide
Standard rack card size is 4″ × 9″ (4.25″ × 9.25″ with bleed). Exact dimensions, 14pt vs 16pt paper, design tips and distribution ideas.
Read article
How our customer loyalty program rewards repeat business
Earn points on every order and turn repeat printing into real savings, perks, and priority service.
Read article
What to expect from our graphic design services
From concept to print-ready files, here's how our design team turns your ideas into polished, production-ready marketing materials.
Read article
How to choose business card stock that feels right
A practical guide to matching paper weight, finish, and coating to the way your cards will actually be used.
Read article
How to choose the right Evolis printer for your business
Compare Evolis ID card printer models, print technologies, and features to find the best fit for your volume and security needs.
Read article
EDDM postcard checklist: size & USPS rules
The EDDM postcard sizes USPS allows, indicia placement, bundling rules, and artwork checks to confirm before you print — so your mailing isn't rejected at the post office.
Read article
Using PVC and NFC cards for loyalty programs
A durable card can make memberships, loyalty rewards, and customer check-ins feel more professional.
Read article
Build a print kit for your next trade show
The core printed pieces that help your booth look prepared, consistent, and easy to remember.
Read article